In a recent ‘though experiment’ with marketing colleagues we asked ourselves ‘what other industries might have the same characteristics …of the Software / Services paradigm case in front of us..?’
Budget Airlines. Commercial Training Industry came to mind.
Now (in my own thinking space) I am adding the contrast case of ‘Frozen Foods’ and ‘Chilled Meals’ (think Iceland feed 4 for £4 vs. Picard’s gourmet frozen foods and think both of them vs. Sainsbury’s chilled ready meals).
Values, customer attitude, careful market segmenting. Surprises. History.
Future Intelligent Machines 